My Blog – My WordPress Blog

Welcome to My World

Hi, I’m Amy Chapman CPTD
a Learning Strategist. Creative Thinker. Change Enabler.

I craft learning experiences that don’t just deliver knowledge—but spark real transformation. With a mix of strategy, design, and a bit of quirk, I help organizations and individuals turn potential into progress. My work isn’t just about training—it’s about lasting behavior change that drives business success.

Explore what I do. Let’s build something impactful together.

find with me

About Me

Amy Chapman, CPTD, is a seasoned strategic learning expert with over 18 years of experience in designing and delivering innovative, effective learning solutions. Her approach goes beyond surface-level fixes—she works with stakeholders to uncover the real challenges (which may not always be solved by training) and crafts solutions that lead to observable behavior change.

Things I Can Do

My specialty is strategic learning solutions.
I also have expertise in training delivery, design, development, evaluation, and more.

Learning Analysis

Training Design & Development

Learning Strategy

Things I've Done

I identify skill gaps and provide learners with opportunities to practice and apply new skills
on the job, resulting in effective long-term retention and improved performance.

Site Coach: Clinical Trials for Research-Naive Sites

Progression Program

testimonials

I had the pleasure of working and collaborating with Amy during her time at PPD. Regardless of the project we were tackling, Amy would bring creativity and collaboration with her which always elevated our goals and deliverables. She thinks strategically about learners and how best to support them, while also pushing boundaries of what can be accomplished to stay within scope, budget, and timelines. Amy is a critical thinker and a strong, supportive leader who goes above and beyond for her staff and her clients.

During my time working as the Director of Finance Innovation @ PPD I worked closely with Amy to develop training for a number of new tools (build and buy) that we rolled out to the organization. Amy has both a creative and approachable mindset to training. And she truly cares about the training products she puts her name on!

I'm working on more stuff for my portfolio this week, pulling the info together and such. Will send as I have it.

Publication

Training Isn’t a Drive-Thru
As trainers, we should remind ourselves that stakeholders probably don’t know they don’t have to settle for fast-food training but rather can order a gourmet meal.