Welcome to My World
Hi, I’m Amy Chapman CPTD a
Creative Thinker. Change Enabler. Learning Strategist.
I craft learning experiences that don’t just deliver knowledge—but spark real transformation. With a mix of strategy, design, and a bit of quirk, I help organizations and individuals turn potential into progress. My work isn’t just about training—it’s about lasting behavior change that drives business success.
Explore what I do. Let’s build something impactful together.
Discover The key to successful Online Virtual training


About Me
Amy Chapman, CPTD, is a seasoned strategic learning expert with over 18 years of experience in designing and delivering innovative, effective learning solutions. Her approach goes beyond surface-level fixes—she works with stakeholders to uncover the real challenges (which may not always be solved by training) and crafts solutions that lead to observable behavior change.
Things I Can Do
My specialty is strategic learning solutions.
I also have expertise in training delivery, design, development, evaluation, and more.
testimonials



Things I've Done
Things I've Done
PROJECT NAME: Site Coach
TOOLS USED: Articulate Storyline 360, Vyond, Speechelo
SKILLS USED: Instructional Design, Scenario planning, graphic design, copywriting
ABOUT PROJECT:

Problem: The existing Site Coach training for research-naïve sites is currently being presented in a vILT format. eLearning modules are needed to offer the training to more sites in order to continue to reap the benefits of the program.
Audience: Globally located research-naïve sites wishing to get involved with clinical research.
Solution: Develop a series of elearning modules that are interactive, engaging, and allow the learner to practice skills needed in clinical research.
Deliverables: I worked on this project until I moved to a new department. This is the first of what would have been 5 modules, however, I learned the project wasn’t continued.
Professional Guidelines and Ethics: (Click Here)
Site Coach Proposal Document: (Visit PDF)
PROJECT NAME: PM Change Project
TOOLS USED: Articulate Storyline
SKILLS USED: Instructional Design, Technical Development
ABOUT PROJECT:

Problem: A new organizational structure, along with a change in titles, was scheduled to roll out. Changing titles can be a very delicate process and there were concerns that managers might catch some negative feedback if this wasn’t handled correctly.
Audience: Managers of those affected my the organizational change. Global.
Solution: A branching scenario elearning module designed with the intention for learners to explore all the pathways of the scenario to explore positive and negative choices. If you’re struggling with scenario-based training, be sure to check out Cathy Moore’s blog and her Chainsaw example (Click Here)
Deliverables:
Training Module(Click Here)
Planning Docs: PPT map
Excel plotting: (Click Here)
Word scripts (Click Here)
Publication
Training Isn’t a Drive-Thru
As trainers, we should remind ourselves that stakeholders probably don’t know they don’t have to settle for fast-food training but rather can order a gourmet meal.
